in-somnia.

A multi-sensory immersive installation for the launch of an innovative insomnia drug.

In-Somnia installation.
fig. 01 / the installation
what
Multi-sensory installation
where
Hotel Monaco & Grand Canal, Venice
year
2022
role
Design team · Maize / H-Farm

In-Somnia was conceived for Idorsia's launch of an innovative insomnia drug — designed to help clinicians and specialists understand the emotional reality of living with a chronic sleep condition, rather than merely presenting clinical data.

Inspired by Dante's journey, the installation consisted of six multi-sensory stations at Venice's Hotel Monaco & Grand Canal, blending sound, tactile sensation and imagery to evoke the liminal world between wakefulness and sleep. 200 guests, 30 speakers, and an out-of-time dimension within a scientific conference.

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Sleep is the golden chain that ties health and our bodies together. thomas dekker
In-Somnia station detail. In-Somnia visitors. In-Somnia space.
fig. 02–04 / stations, visitors, space