the sinuous overture.

An interactive brand experience designed for Bulgari Serpenti anniversary.

The Sinuous Overture installation.
fig. 01 / the installation
what
Installation · CGI and interaction
where
Tokyo, Milan, Seoul, Shanghai
year
summer 2023
role
Design team · Maize / H-Farm

The Sinuous Overture was conceived as an immersive and interactive room exploring the evolution of Bulgari's Serpenti icon through time — displayed as a sinuous choreography of micro and macro details prompted by audience gestures.

Part of the global Serpenti Factory series celebrating 75 years of Infinite Tales, the installation merged CGI, interaction design and spatial storytelling across Tokyo, Milan, Seoul and Shanghai. Over 100,000 visitors worldwide interacted with the installation — drawn into the magnetic presence of one of luxury's most enduring icons.

watch the video
A brand is the promise of an experience. alexander isley
The Sinuous Overture detail. The Sinuous Overture visitors. The Sinuous Overture.
fig. 02–05 / video, detail, visitors